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I did my first Reddit ad campaign back in 2013. The businesses that succeed are the ones who will do research, read the full manual, run test campaigns and scale up appropriately. Now again, there are still no shortcuts to Reddit. And the audience keeps growing month after month. They did a huge redesign in 2018 with new tools, and they are continually improving. Reddit needs advertisers – and is working to make their ad platform even better. With everyone else failing on or ignoring the opportunity – those who can do it well stand to benefit even more. Back in 2013, The Atlantic & HubSpot wrote about this issue….and it’s even more true today in a world of Fake News, bot networks, tracking pixels, ad blocking, and new advertising options.

That’s because (compared to Google Ads or Facebook Ads) no one knows how to advertise on Reddit.Īnd often the advertisers who think they know how to advertise on Reddit… don’t actually know how to do it well (and often end up hurting their brands in the process). Reddit is a wide-open platform for advertisers willing to spend time doing Reddit advertising correctly. The fact that so many advertisers ignore Reddit represents a huge opportunity. You may think advertising on Reddit is an uphill battle and not worth it – just like all too many of the advertisers out there. It’s also not a safe, censored, walled garden like Facebook, and doesn’t have the mass culture buzz of Twitter. There are a lot of reasons for this – from it’s raucous and controversial reputation to its ugly interface to its odd subculture. It has tons of very targeted ad inventory.īased on stats alone, it should be a marketer’s dream…but marketers (still) aren’t really showing up like you’d expect.

Can you embed a reddit video to facebook reddit