August 2019 accounted for 14.44 per cent of the total viewership. The months of June and July 2019 accounted for 10.23 per cent and 10.75 per cent share of the total viewership, respectively.

Major Event: The Lok Sabha Elections 2019. May 2019 accounted for 15.04 per cent of the total viewership. April 2019 accounted for 15.16 per cent of the total viewership, the highest share of viewership between Jan’19-Aug’19 for news channels in English language on YouTube. Major News during this period include the Pulwama Attacks and Balakot Strikes. These top 3 channels have a viewership share of almost 38.79 per cent for English news channels on YouTube.ĥ4.84 per cent of the viewership is from traditional news channels on YouTube, clearly showcasing the closing gap between traditional and digital only news channel in English language.įebruary 2019 accounted for 14.46 per cent of total viewership. NDTV (552.14 million) is the most viewed YouTube channel in English language followed by India Today (232.17 million) and The Quint (189.94 million). In deep-dive insights for the Top 10 news channels on YouTube, over 100,000 videos were analysed to categorise them into various news categories, types of uploads and on the basis of major events mentioned above.ĥ5 leading English News channels were considered from YouTube that account for a total of 2.51 billion views during the period Jan ’19 – Aug’19. The top 4 major events were considered in the report out of many events happened during the period January-August 2019. Vidooly’s ‘Indian News Industry Report on YouTube’ showcases the viewership stats for news channels in 13 languages along with deep-dive insights of Top 10 YouTube channels in terms of viewership. The viewership of all leading news channels on YouTube has seen rapid growth, and most profoundly post the launch of Reliance Jio in India. YouTube has been a big boon for all Indian news channels irrespective of the language in which they create content.

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